The Peach Truck


“Summer lovin’.”

The Challenge: Take a simple business idea and turn it into a branded culture of peach appreciators around the country.

The Solution: Every summer the owners of The Peach Truck drive from Nashville to a 5th generation peach farm in Georgia, pick the freshest ones off the tree, load them into the back of their 1965 Jeep truck, and bring them back home. It’s a simple idea, made remarkable through the owners’ deep love of peaches.

My team designed a vintage, monochromatic logo to represent a business that is established, authentic, and serious about their promise: to deliver the best peaches you’ll ever eat.

Once the identity was established, I designed and developed a no-frills website that gave peach fans from around the country a way to order fresh-from-Georgia peaches and have them sent to their door. Today, The Peach Truck is wildly successful, sharing their love of peaches with new peach fans everyday.




  • Brand Strategy

  • Identity Design

  • Packaging & Wrap Design

  • Website Design & Development